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PROJECT SCOPE
01
DAILY & TRAINING
Define the intended user, fit direction, durability priorities and target price for daily running and training ranges.
02
PERFORMANCE & RACING
Translate your performance targets into design, component and sample requirements, with agreed evaluation steps.
03
TRAIL & TERRAIN
Review terrain, weather exposure and intended use to guide material, outsole and construction development.
DEVELOPMENT SUPPORT
01
UNDERSTAND YOUR PROJECT
Align the category, target user and market, price position, development needs, quantities and timeline.
02
DESIGN, DEVELOP & SAMPLE
Develop design and technical information, review materials and components, coordinate samples and agreed revisions.
03
COORDINATE THE NEXT STAGE
Prepare agreed specifications and coordinate production schedules, manufacturing communication and quality follow-up.
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