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01 / Athletic Sneaker Development

SNEAKER
PROJECTS.
YOUR WAY.

From court-inspired and lifestyle sneakers to training styles, we help brands develop sneakers around silhouette, upper, outsole and materials, from sampling to production coordination.

PROJECT SCOPE

01

Everyday Sneakers

Develop clean, wearable silhouettes with suitable uppers, cupsole or vulcanized construction and a price point for daily use.

02

Court & Training Styles

Match outsole pattern, midsole feel and upper support to the intended activity, then refine fit through sample rounds.

03

Seasonal Ranges

Plan colorways, materials and trims across a collection, whether a new brand line or an extension of an existing one.

DEVELOPMENT SUPPORT

01

Understand Your Project

Align the sneaker category, target consumer, price position, quantities and timeline. OEM and ODM routes are both discussed.

02

Design, Develop & Sample

Build tech packs and sole concepts, review upper materials and components, then coordinate sample rounds and agreed revisions.

03

Coordinate the Next Stage

​Confirm approved samples, then coordinate production with partner manufacturers, with inspection of upper, sole bonding and finish.

WHAT ARE YOU DEVELOPING?

​Tell us the sneaker style, target market, price position and any reference shoes.

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