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04 / Casual Footwear Development

CASUAL
PROJECTS.
YOUR WAY.

From everyday sneakers to slip-ons and seasonal styles, we help brands build casual collections, from materials and colors to sampling, sourcing and production coordination.

PROJECT SCOPE

01

Everyday Casual

Shape easy everyday styles around a clear price position, choosing uppers, linings and comfort details your customer expects.

02

Slip-On & Lace-Up

Compare closures and fit details, such as stretch panels, tongue and collar shape, for a comfortable fit on foot.

03

Seasonal Collections

Plan colors, materials and trims across a collection, with sample rounds timed to your selling season.

DEVELOPMENT SUPPORT

01

Understand Your Project

Align the casual styles, target customer, price position, quantities and timing of your season.

02

Design, Develop & Sample

Develop design and technical information, review materials and trims, then coordinate samples and agreed revisions.

03

Coordinate the Next Stage

Confirm approved samples, then coordinate production schedules with partner manufacturers, with inspection of materials and finish.

WHAT ARE YOU DEVELOPING?

Tell us the casual styles, target market, price position and selling season.

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